LittleBigPlanet is set to be PlayStation’s defining game, and the big boys at Sony have already had thoughts of making the game’s hero, Sackboy, the face of the PlayStation brand (like what Sonic did for Sega, Mario for Nintendo, Master Chief for XBOX). The game is set for release in Europe on October 29th, while North American gamers get the short straw and have to wait for a future announcement regarding the US release of the game.